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Club Messenger News
Latest updates June 2008 EWP now allows you to copy and paste your spreadsheets from Excel 2 Web in under 2 minutes. Details January 2008 Question: do you know how much a customer is worth to you? Unless you know the true value of a customer (to your business) then how can you decide how much you are prepared to spend to acquire one? Customers are often worth more than we realise. This is particularly true in the case of golf. What follows are just some ideas to think about in terms of relationship marketing. December 2007
Weather feeds now updated four times a day for greater accuracy Live weather from your club updated every thirty minutes Golf tips and trivia added to the daily report automatically Golf Club Marketing courses will be avaiable in 2008 - details to follow Merry Xmas from all at Club Messenger :)
Ten tips for member retention. Read about Club Messenger in this months (September 2007) Golf Club Secretary magazine more See our latest movie showing how members can get course information delivered to their mobile phone. (take the new movie alert shortcut)
A word in your ear... Many golf clubs are now beginning to take notice of the vast potential for podcasting. This new and fast-growing technology offers golf clubs a unique reach and gives potential new members the kind of choice and convenience they are coming to expect. Though podcasting has only been around a short time, more than 16 million people have downloaded a podcast. Don’t kid yourself: this technology is applicable too much more than leisurely interests and music. Podcasting is just waiting to be discovered and explored by golf clubs. The time to get on board with podcasting is now. Want to be two stone lighter or get into a bikini this year? Sorry we can’t help you.
However if you are looking for a website makeover we just might be able to. Some have asked can we provide a more modern club website as part of Club Messenger? Update: Easy Web Publisher launches October 2007. So if it appeals let us know and if enough people want it we will do it. Club Messenger @ the movies We have just added a section where you can see Club Messenger in action. So get some popcorn and head over here Club Messenger marketing services (now live) Feedback from managers has led us to offering you a new service. Some clubs not have the time or marketing resources to take full advantage of advertising and sponsorship opportunities that are now presenting themselves. Fear not we can do all of this for you. 1 We can find sponsorship and advertising opportunities for you and implement them 2 You can point potential advertisers and sponsors to us and we will do the rest In short we will do all your marketing and advertising for you so you can just concentrate on getting members registered and offering them a better service. The level of advertising and sponsorship depends very much on the number of members that you have. So you concentrate on that and we will do the rest. If you would like to know more please contact us On line tee booking Many have said that this is a service they would like to offer members but on a per club basis rather than allocating this to a third party and paying commission. As a result we are looking to offer this service around mid September. If there are any special requests or suggestions please contact us now with them.
Tell a friend (now live) And you know what they say word or mouth is the best form of advertising. If your members login to their account they will see a link called "Tell a friend". All they need to is add a friends email address and a personal message suggesting they register. When their friend registers with your club you will see a list of existing members who have introduced a friend. Some managers have added the incentive of a gift on their swipe card to the member that invites most friends to join. It works very well.
Golf Buddy (coming soon) It’s a great icebreaker for new members and a way of building a strong "club feel". Online Competition Entries This is almost complete and will be added soon. Members simply enter competitions on line. No forms to download print and post back to the club. SImple. |
Bottom Line
You will save time and money on administration costs
Improve communications leading to member retention
Generate new revenue streams from advertising and sponsorship
80% of a clubs income comes from 20% of its members.
You don’t need more members, first you need to make better use of the ones you already have. We can show you how to do it by adding one link to your existing website you can start communicateing better with members and generateing revenue today.
Take a look at a demo here
(We can customise Club Messenger to look like your existing website)